Privacy is the ultimate OutThere luxury for 2021. OutThere travellers are looking for stand-out experiences away from the madding crowd. 66% will opt for experiences and hotels that can offer seclusion. Private jets, heli-lifts, yachts, islands, buyouts and by-invitation-only itineraries dominate at the very top end of the wealth spectrum. (Those who have flown private before are expecting a 60% increase in spend on private aviation.) Whereas at all levels of luxury, isolation, escapism, hotels that can offer a low-interaction stay, private residences or villa products, will be the mainstay. In any case, some measure of privacy will be the key determinant in purchasing behaviour.
While this may not be anything new in the world of luxury travel, the demand for private-products among OutThere travellers in 2021 has already gone through the roof and shows no sign of subsiding. With those who may not have previously travelled private having done so in the last year, they’ve tasted its benefits and want more – the security, discretion, access to otherwise hard-to-reach experiences and the wonder of experiencing a part of the world entirely to ourselves and our nearest and dearest.
What’s more, group private travel allows OutThere travellers to reconnect with each other and explore destinations that are perceived as more conservative, safely. Savvy OutThere travellers have also realised how doing so can bring down per-head cost of a luxury holiday. Destinations with options to escape in nature and get away from it all will win out over cultural immersion in the short term (although signals show a rapid return to experiential culture).
Photography by Charl Marais, on location in Cape Town, South Africa for OutThere’s Seductive Sri Lanka Issue