Each year at OutThere we compile an annual luxury travel trends report that has, for the last decade of storytelling, helped both our editorial and commercial teams plan out content and partnerships for the year ahead. It provides valuable insight from our most engaged OutThere travellers about their travel behaviour, decision-making and spending habits in the luxury and experiential travel space. Last year, we released the trends to our partners for the first time; and we’re pleased to be able to do so again this year.
Naturally, in 2020 the landscape of travel was very different, so for this round of research and for this report, we focused much more on the macro-factors around luxury and experiential travel, rather than the micro: the “why” and “how” we will travel in the future, rather than just the “where to” and “with whom.” We explore what OutThere travellers are thinking when it comes to travel’s much bigger questions, brought about by the year the world stood still.
This year’s sample consisted of just under 2,500 of our core audience (accounting for 4% of our readership) – all affluent, opinion-leading and worldly travellers. While the sample is small, the value of the insights we receive is significant. We hope that it will prove as useful to you as it is to us; and help you to further understand the needs and wants of our unique audience base at this time and as we navigate an ever-changing future.
If you have any questions, or would like to find out more about how we can help you engage our audience, please don’t hesitate to let us know.
Uwern Jong & Martin Perry
Founding Experientialists, OutThere
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